• Evaluating your Uniqueness: Analysing your positioning, immersing in your concept, looking for untapped opportunities. Mapping out unexploited market segments.

• Market Development: Opening up to new market segments. Activating lead generation, converting fans into customers.

• Strategic Alliances & Partnerships: Identifying and securing partnerships and alliances to consolidate and amplify your reach.

• Overcoming the "Wishful" Friction: Evaluating your current efforts to simplify and align your offerings with customer demand.

• Agile Operational Alignment: Calibrating your pricing structures, service quality and team capabilities.

Tactical Partnership: Monthly Retainer + Agile Incentive to ensure alignment, speed and mutual commitment.

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Having experienced bubble crashes, market shifts, a worldwide pandemic and a volcano eruption at my doorstep, I am grounded in chaotic reality.

Having launched Yi Athens in the middle of the Greek economic crisis and developed Blue Lotus Hua Hin out of Pak Nam Pran, an isolated fisherman village, somewhere along the Golfe of Siam, I am used to operate within real-life constraints, unpredictable events and limited resources.

I work around limitations, transforming constraints into operational advantages. I am developing solutions based on your situation, constraints and resources.

No false promises: I have no control on your localisation, guest desirability, future market’s shifts or internal corporate complexities, so I will never promise success or guaranteed outcomes.

My Commitment of Means: I only guarantee what I am directly in control of. My undivided focus, my pragmatic adaptability, my neutrality and willingness to get things done in time.

I am naively honest, I will help through tough decisions and tell you if and when it is time to pivot or to pull the plug on a concept that could drain your capital, time and energy.